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MARKETING MANAGEMENT
The task of marketing is to help an organization create and maintain
satisfying relationships with its important customers. Students
completing the Marketing Management option acquire the knowledge
and skills necessary to understand the needs of customers and
the market, to design effective marketing strategies, and to successfully
implement and monitor the chosen marketing program. Global competition
coupled with technological advances forces both profit and nonprofit
organizations to revitalize the marketing function for their success.
The growing awareness of the importance of marketing has led to
an increase in the number of marketing positions available. The
option prepares students for careers in advertising and promotion,
brand and product management, sales and sales management, retailing,
non-profit, international marketing, marketing research, new product
planning, marketing logistics and public relations. For more information
on the BS in Business Administration and the Marketing Management
option, click the Fact Sheet link. (Adobe Reader is required
for viewing.)
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Marketing
Management Roadmap
Department
Web Page
Option
Requirements
Course
Descriptions
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